Meat first on the list

At least 60% meat and organs, no corn and no wheat, with the supplier of every ingredient printed on the back of the bag.

One free flavour swap

If they will not eat it, we send another recipe and you do not send the open bag back.

We work out the portion

Tell us the weight and the age, and we write the grams per day and how long a bag lasts.

12 kg bag carried to your door

The courier brings it up to the flat, not to the gate or a parcel locker.

How much, how and when to feed

Grams, not cups

A cup of dry food is anywhere between 90 and 130 grams, depending on the shape. Weigh the portion once and remember the line in the bowl.

Switch over seven days

Mix a quarter of the new food in on the first day and build up. An overnight switch means soft stools almost every time.

Two meals, set times

An adult eats twice a day, a puppy three times. Food left in the bowl all day makes cats fussy and dogs fat.

Beds that go in the washing machine

The cover unzips and washes at 40°C, and the core is memory foam, not fibre that bunches into one corner after two months. The base is rubberised, so it does not slide on a wooden floor when they jump out.

Portions, allergies, switching food

How much do I give a day?
Start at 2% of body weight for a calm adult and 3% for an active one, then adjust by the ribs: you should feel them under light pressure, without seeing them. Every bag has the table by weight, and for neutered animals it drops by around 10%.
How do I find out what they are allergic to?
With a single-protein recipe, kept for eight weeks with no extra treats at all. The culprit is almost always the protein used most before, not the grain. We print the full ingredient list on every page, with no "animal derivatives".
How do I move from the old food to the new one?
Over seven days: days 1-2 a quarter new, days 3-4 half, days 5-6 three quarters, from day 7 only the new one. If stools go soft, stay two days at the same ratio instead of starting over. With cats it can take two weeks, because they refuse the new smell.