Short formulas, doses printed on the box
Six to nine ingredients per product, with the active percentage and the pH printed on the packaging, not buried at the end of the list.
By skin type
What each active does
Niacinamide 10%
Settles oil and evens out tone. Use morning and evening on clean skin, before moisturiser.
Hyaluronic acid 2%
Three molecular weights, so it holds water below the surface too. Apply on skin that is still damp, otherwise it pulls from it.
Retinal 0.05%
Gentler than prescription retinoids, still active. Evenings only, twice a week for the first month.
Three steps in the morning, four at night
Cleanse, serum, sunscreen. We do not sell ten-product routines: if two things do the same job, we tell you to keep one. Every page says what it can be combined with and what it cannot.
Questions about the formulas
In what order do I apply the products?
Thinnest to richest: cleanser, water-based serum, oil-based serum, moisturiser, sunscreen. If two actives work against each other it says so on both pages; then use them at different times, one in the morning, one at night.
How soon will I see results?
Hydration shows within days. For pigmentation and texture, a full skin renewal cycle takes 28 days, so judge it after 8 to 12 weeks of daily use, not sooner.
Do the formulas work on reactive skin?
None contain fragrance, essential oils or denatured alcohol. If you have rosacea or dermatitis, start with the products without exfoliating actives and add one new product every two weeks, so you know what upsets it.