Sell sports equipment online

The clothing half

Size and colour variants on one product, with your own size charts on the page and back-in-stock alerts on the sizes that sell out first. Stock, price and barcode live on the variant, so the medium running out does not take the product down with it.

• Stock and price per size
• Your own size charts per product type
• Back-in-stock alerts per variant
• Bulk edits across a whole range

The hardware half

A rowing machine is not a parcel. Shipping rules give it its own surcharge, force the method that can carry it, forbid the one that cannot, and keep it out of the free-shipping threshold.

Sub-zones by region or postcode let you price the places that genuinely cost more to reach, instead of averaging it into every order.

Clubs and schools buy wholesale

A club ordering thirty shirts wants its own prices, a purchase-order number at checkout and payment terms — not a discount code and an invoice by email. They log in to their own prices; everyone else sees the retail shop.

• Price lists per customer or group
• PO number at checkout
• Pay-later terms with a due date
• Saved shipping locations for a club with several sites

Seasons and pre-orders

Next season’s stock can be sold before it lands, with the lead time visible. Demand you capture in February is demand you do not have to buy again in April.

Fitting, repairs and appointments

A bike shop fits, services and repairs; a ski shop sets bindings. Bookable appointments with the slots you actually have turn that into something customers arrange themselves instead of by phone — and it keeps the workshop full in the weeks when the shop is quiet.

Where people compare before buying

The same catalogue feeds Google Shopping and social, kept in step with stock. Reviews with photos answer the questions a specification sheet cannot — whether it is as solid as it looks, and whether it fits in a spare room.

Read more: B2B and wholesale in the same store, One store for every market, One catalog, every sales channel.