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Lullaby

Baby & Kids · free on every plan

Baby and maternity: shop by age and stage, safety standards with the standard number spelled out, sizes by height and weight, a gift registry to share with family and a short starter list.

Start with this theme Open the demo full screen

What you see above is Lullaby running on a real store, with real products — not a screenshot. Scroll it, open a product, put something in the basket.

What the home page is made of

Lullaby lays out its home page in 7 sections, in this order:

  • Large banner
  • Choose by age
  • Product grid
  • What you need at the start
  • Gift list
  • Icon grid
  • Newsletter

Every one of them can be edited, reordered, duplicated or removed in the editor, and there are more sections to add from the shared library. Nothing here is baked into the code.

What it adds to the product page

Beyond the usual title, price, variants and buy button, Lullaby brings 5 sections of its own to the product page:

  • Sizes by age and weight
  • Safety and certifications
  • Choose by age
  • What you need at the start
  • Gift list

These are the parts that make a baby & kids page answer the questions a buyer actually asks before paying. You decide which of them stay.

Colour and type

Lullaby is set in DM Sans, with corners generously rounded (12px). Its default palette:

  • Primary#3F6E86
  • Headings#1C242A
  • Body text#4E5A63
  • Background#FCFAF7
  • Hairlines#E5E0D8
  • Sale#B4553A

The theme ships with 3 ready-made palettes — switch between them in one click — and you can always set your own colours instead. Fonts come from the same screen: pick any of the families we host, for headings and body text separately.

What you get with any theme

It is free, on every plan, including the free one. We do not sell themes and we do not charge for the ones we make. There is no commission on your sales either.

Every theme has a visual editor — sections, colours, fonts, layout — and an Edit code view next to it when you want to go further. Both work on the free plan.

All of them are built for a phone first: the demo above is the same code a shopper gets on a 375px screen. Checkout, cart, search and the account pages come from the platform, so they stay fast and consistent whichever theme you pick — and they are translated into every language your shop sells in.