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Vogue

Fashion & Clothing · free on every plan

Fashion and shoes: full-width imagery, editorial lookbook, "Shop the look" hotspots on an image, large serif headings.

Start with this theme Open the demo full screen

What you see above is Vogue running on a real store, with real products — not a screenshot. Scroll it, open a product, put something in the basket.

What the home page is made of

Vogue lays out its home page in 7 sections, in this order:

  • Large banner
  • Product grid
  • Lookbook
  • Shop the look
  • Collections
  • Icon grid
  • Newsletter

Every one of them can be edited, reordered, duplicated or removed in the editor, and there are more sections to add from the shared library. Nothing here is baked into the code.

Colour and type

Vogue is set in Inter, with corners square, with no rounding at all. Its default palette:

  • Primary#111111
  • Headings#0A0A0A
  • Body text#2E2E2E
  • Background#FFFFFF
  • Hairlines#E2E2E2
  • Sale#B3261E

You can change every one of these colours in the theme settings, without touching any code. Fonts come from the same screen: pick any of the families we host, for headings and body text separately.

What you get with any theme

It is free, on every plan, including the free one. We do not sell themes and we do not charge for the ones we make. There is no commission on your sales either.

Every theme has a visual editor — sections, colours, fonts, layout — and an Edit code view next to it when you want to go further. Both work on the free plan.

All of them are built for a phone first: the demo above is the same code a shopper gets on a 375px screen. Checkout, cart, search and the account pages come from the platform, so they stay fast and consistent whichever theme you pick — and they are translated into every language your shop sells in.