Sell toys online
Toys are bought by adults for children, usually as a gift, usually against a date — and they carry more compliance than most people expect.
Age marking and safety information, on the page
EU product-safety details — the responsible person, the warnings, the pictograms, the small-parts and age markings — sit on the product page in every language the shop speaks. A parent should not have to open a PDF to find out it is not for under-threes.
The information goes through the same translation route as products and pages, so it is not only correct in the language you wrote it in.
It is a gift, so treat it as one
Custom options collect the gift message and the wrapping choice on the product page, with the surcharge if there is one. What the buyer writes travels with the order line, so whoever packs it reads the right words.
- Gift message with a character limit
- Wrapping as a paid option
- Gift cards for the undecided
- Bundles that make a set out of three products
Christmas does not wait for your stock
Seasonal stock that has not landed yet is a pre-order with a visible lead time, and shoppers who missed it can be told the moment it is back. In a category where six weeks of the year are most of the year, that demand is worth holding on to.
Where parents actually search
Product feeds for Google Shopping, Meta and TikTok are generated from the same catalogue and stay in step with stock, so you are not paying to advertise a toy that sold out on Thursday.
Reviews with photos — of the thing built, played with, in a real room — do more for a toy than any studio photograph.
Paid at the door, confirmed first
Where toys are bought cash on delivery, every order carries a risk score with its reasons, and an order can be confirmed over WhatsApp before it is dispatched.
Read more: Cash on delivery, built in — with fraud protection, One catalog, every sales channel.
Frequently asked questions
Is the safety information translated?
Yes, through the same route as products and pages — into every language your shop is published in.
Can gift wrapping cost extra?
Yes. A custom option can carry its own surcharge.
Can I take pre-orders for stock that has not arrived?
Yes, with the lead time shown on the product page and in the confirmation.
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