Sell jewellery online — engraving, made to order, high-value orders

Engraving, ring size, gift note — collected on the product page

Custom options add fields to a product: a text box for the engraving with the character limit your engraver actually works to, a dropdown for the ring size, a checkbox for gift packaging. Each one can add to the price, and the surcharge is shown in the cart before checkout.

What the shopper types travels with the order line, so the workshop sees the exact words rather than a forwarded email.

One of a kind, or made to order

A unique piece is a variant with one in stock. It sells out properly after the sale and the page stays up, which is where the next visitor finds your work.

A made-to-order piece is a pre-order: the shopper buys now, sees the lead time on the product page and again in the confirmation, and nobody is pretending it ships tomorrow.

Stock of one, sold out honestly
Pre-orders with a visible lead time
Back-in-stock alerts for pieces you remake
Product photos large enough to zoom into the detail

High-value orders need their own rules

Cash on delivery makes sense for a €30 necklace and not for a €900 ring. Set a maximum order value for cash on delivery — above it, shoppers pay upfront — and leave the rest of the catalogue as it was.

Minimum and maximum order value per payment method
Regions where cash on delivery is not offered at all
A risk score with its reasons on every COD order
Payment in instalments where your provider offers it

Warranty, proof of purchase and the repair two years later

Products can be registered after the sale, with the warranty period and the certificate attached to the order. A repair request two years later is a lookup, not an argument about a receipt nobody kept.

Invoices are issued from the shop, in your numbering series, which matters when the piece is expensive enough that someone will want one.

Gifts are most of the calendar

Gift cards sell the decision to someone who cannot make it — a code they buy and a code the recipient spends, both tracked in the shop. Around the dates that matter, that is a meaningful share of a jewellery year.

Frequently asked questions

Can an option add to the price?

Yes. Each custom option can carry its own surcharge, shown in the cart before checkout.

Can I sell a piece that only exists once?

Yes. Set the stock to one. It sells out after the sale and the page stays up for search.

Can customers pay in instalments?

Where your payment provider offers it in your market, yes — the option appears at checkout.