Sell perfume online

30, 50, 100 ml — one product

Sizes are variants: each with its own price, stock and barcode, on one product page. The shopper compares them side by side instead of hunting through three listings, and you manage one product instead of three.

• Price and stock per size
• One page that ranks, instead of three that compete
• Back-in-stock alerts on the size that sells out
• Bulk edits when a line changes price

The undecided buyer needs a different path

A discovery set is a bundle with its own price — the way most people find the bottle they will buy for years. A short quiz on the site can narrow a catalogue of two hundred bottles down to three, by family, intensity and occasion.

Samples that come free above a cart value are a rule, not a note you have to remember when packing.

Glass, aerosols and the courier

Fragile and restricted goods need their own shipping treatment. Shipping rules match on the product, a tag or a product type, and can add a surcharge, force a particular method, or rule a method out entirely.

Bulky or restricted items can also be left out of the value compared against the free-shipping threshold, so a €15 cart does not travel free because of a rule you wrote for something else.

Batch codes answer the authenticity question

Batch tracking records which batch left in which order. When a customer asks — and in perfume they do ask — the answer is on the order rather than in your memory. If a batch has to be withdrawn, you know exactly where it went.

The second bottle

Loyalty points make the returning customer cheaper to keep than to win again, and gift cards cover the part of the year when perfume is bought for someone else. Reviews, collected after delivery, do the convincing for the next visitor.

Read more: Every way your customers want to pay, One store for every market.