Atelier
General store · free on every plan
Minimal editorial: lots of white space, black buttons, square corners. For brands with few products.
Start with this theme Open the demo full screen
What you see above is Atelier running on a real store, with real products — not a screenshot. Scroll it, open a product, put something in the basket.
How the home page is built
Atelier is one of our base themes: it does not come with a fixed set of sections. You start from the shared library — large banner, product grid, collections, icon grid, newsletter, rich text, gallery and the rest — and arrange the home page yourself, in the order you want.
That makes it the most open of the 130 themes, and the one to pick when you already know what your home page should say. If you would rather start from a page that is already laid out for a trade, look at the themes grouped by what they sell.
Colour and type
Atelier is set in Inter, with corners square, with no rounding at all. Its default palette:
- Primary
#111418 - Headings
#111418 - Body text
#40454D - Background
#FFFFFF - Hairlines
#E4E4E4 - Sale
#B42318
You can change every one of these colours in the theme settings, without touching any code. Fonts come from the same screen: pick any of the families we host, for headings and body text separately.
What you get with any theme
It is free, on every plan, including the free one. We do not sell themes and we do not charge for the ones we make. There is no commission on your sales either.
Every theme has a visual editor — sections, colours, fonts, layout — and an Edit code view next to it when you want to go further. Both work on the free plan.
All of them are built for a phone first: the demo above is the same code a shopper gets on a 375px screen. Checkout, cart, search and the account pages come from the platform, so they stay fast and consistent whichever theme you pick — and they are translated into every language your shop sells in.