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Plans, and what actually changes

What the free plan does, what a paid one adds, and what never changes between them.

The free plan is a real shop. It takes orders, takes payment, ships, and keeps running — it is not a trial that stops.

What never changes

We take no commission on your sales, on any plan. Every theme is free on every plan. Your own domain works on every plan.

What a paid plan adds

More of the things that scale with a bigger shop: products, staff accounts, marketing emails, automations, API rate, and some features aimed at larger catalogues.

The full table is on the pricing page, with the figures. Read it there rather than trusting a summary.

Changing plan

You can move up or down at any time. Moving down is where to be careful: if you are over a limit on the smaller plan, decide what gives way before you switch, rather than finding out which.

What to check

  • The plan you are on covers the number of products and staff you actually have.
  • You know what you are paying and when it renews.
  • Before moving down, you have checked each limit against your real numbers.