Reviews people can trust

Reviews work because readers believe them. Everything below protects that.

Collecting them

Ask after delivery, not after payment — the customer cannot judge a parcel that has not arrived. One request, with a direct link to the product.

What you may not do

Do not write reviews yourself, do not pay for them, and do not delete the ones you dislike. In many countries that is not just unfair, it is illegal — and it is the kind of thing a competitor reports.

Showing only the good ones is the same offence in a nicer shirt. If you publish reviews, publish them.

Replying

A short, factual reply to a bad review does more for the next reader than the review costs you. Say what happened and what you did.

Importing from elsewhere

If you bring reviews across from another shop or marketplace, keep them attached to the product they were written about, and keep the date. A five-year-old review presented as new is a lie about the date even if it is true about the product.

What to check

• A review shows on the product page with its date.
• The rating shown matches the reviews behind it.
• A customer who asks for their review to be removed is removed.