Tracking, pixels and consent

You can measure your shop. What you may do before asking depends on where your visitor is, not where you are.

What tracking is for

To know which products people look at, where carts are abandoned, and which campaign brought a buyer. If you are not going to read it, do not collect it.

Consent

In some places, non-essential tracking needs permission before it runs. A banner that loads the pixels anyway is not consent, it is decoration — and that is exactly what gets fined.

The choice someone makes must be stored and respected afterwards, including the choice to refuse. "Refuse" should be as easy as "accept".

Accuracy

Numbers from a pixel and numbers from your orders will never match exactly. Blockers, refusals and people switching devices all cut into what a pixel sees. Treat the shop's own order figures as the truth and the pixel as a direction.

What to check

• With tracking refused, no non-essential script runs. Check the network list, not the banner.
• The choice survives a reload.
• Your own orders, not the pixel, are what you report to yourself.